MA Media and Communication - Kristu Jayanti University

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About the Programme

The MA Media and Communication programme at Kristu Jayanti (Deemed to be University) is a research-driven, innovation-focused postgraduate degree that integrates advanced theoretical inquiry with creative media production. Spread across two years, students engage with contemporary media theories, rigorous academic research and cross-platform content creation, fostering the ability to critically evaluate media narratives and design effective communication strategies.

The programme places strong emphasis on innovation—encouraging students to develop original ideas, experiment with emerging technologies and explore new storytelling paradigms across Journalism, Filmmaking, Digital Media, Advertising and Corporate and Strategic Communication. Graduates emerge as analytical and future-ready media professionals, equipped with a strong research foundation, an industry-oriented portfolio and the strategic acumen to lead and innovate within the global media ecosystem.

Research-Driven & Theory Integration

Integrates advanced theoretical inquiry with rigorous academic research, media analysis and critical evaluation of media narratives.

Creative Media Production & Innovation

Cross-platform content creation, emerging technologies, and new storytelling paradigms across Journalism, Film, Advertising, and PR.

Strategic Leadership & Portfolio

Equips graduates with strategic acumen, an industry-oriented portfolio, and research competence to lead in the global media ecosystem.

MA Media and Communication students
CAREER PATHWAYS

Future Careers

Career Roles

News Producer
News Reporter
Multimedia Journalist
Creative Director
Film Director
Cinematographer
Copywriter
Photojournalist
Content Producer
Digital Media Strategist
Corporate Communication Specialist
Data Analyst (Media)
Media Researcher
Brand Communication Specialist

Employment Sectors

News & Media Organisations
Television & Broadcast Media
Film & Documentary Production
Digital & Online Media
Advertising & Creative Agencies
Public Relations & Corporate Communications
Digital Marketing & Social Media
Publishing & Editorial Media
Photography & Visual Media
OTT & Streaming Platforms
Corporate & Brand Communication
Market Research & Media Research
Educational & Academic Institutions
Government & Public Communication
Non-Profit & Development Organisations
Freelance & Independent Media Practice
FOR A COMPLETE ACADEMIC PICTURE

Programme At a Glance

A comprehensive overview of the MA Media and Communication structure, core focus areas, and practical studios.

Programme Title: MA Media and Communication

Duration: 2 Years (4 Semesters)

Study Mode: Full Time

Core Academic Focus Areas: Media Theory & Communication Studies, Journalism & Advanced Reporting, Film & Digital Media Production, Advertising & Strategic Communication, Data Visualisation & Visual Identity, Media Psychology & Law

Hands-on Practicals & Studios: Reporting Methods Practical, Editing & Print Design Practical, Photojournalism Practical, Data Visualisation Practical, Advertising Design Practical, Audio Visual Programme Production Practical

Eligibility Criteria & Fee Structure Apply Now
CURRICULUM MATRIX

Programme Matrix

Comprehensive 2-year semester-wise course distribution covering reporting methods, data visualisation, film aesthetics, corporate communication, and research project.

Semester I

Reporting Methods
Reporting Methods Practical
Editing and Print Design
Editing and Print Design Practical
Communication Theories
Media Law and Ethics
Photojournalism
Photojournalism Practical

Semester II

Data Visualisation
Data Visualisation Practical
Advertising Design
Advertising Design Practical
Integrated Marketing Communication
Film Aesthetics
Audio Visual Programme Production
Audio Visual Programme Production Practical

Semester III

Media Psychology
Corporate Communication
Research Methodology
Any One to be Opted (Discipline Specific Elective)
  • • Business Journalism
  • • Scripting and Storyboarding
Multidisciplinary Course as per Annexure
Technical Writing
Research Proposal Writing and Literature Review

Semester IV

Developmental Communication
Branding and Visual Identity
Any One to be Opted (Discipline Specific Elective)
  • • Sports Journalism
  • • Film Direction
Media Production
Internship
Research Project
CHECK IF YOU QUALIFY

Eligibility Criteria

Review the mandatory academic qualifications and minimum score criteria required for admission.

Candidates with any Bachelor’s degree and with a minimum of 50% marks (45% for SC/ ST candidates) from a recognised University are eligible to apply.

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PROGRAMME HIGHLIGHTS

Curriculum Highlights

Distinguishing academic features, advanced research foundations, and studio modules.

Research & Advanced Media Learning

Integrates Media Theory, Research, Media Analysis, Data Visualisation and Communication Studies.

Creative & Practical Production

Develops skills in Filmmaking, Photography, Audio-Visual Production, Journalism, Advertising, Branding and Digital Media.

Specialised Electives

Offers electives on Business Journalism, Scripting and Storyboarding, Sports Journalism, and Film Direction.

Strategic Communication

Covers Corporate Communication, Integrated Marketing Communication, Development Communication and Visual Identity.

Industry & Professional Exposure

Includes Internship, Practical Projects, and a Research Project to build professional and industry-ready skills.

LEARNING OBJECTIVES

Programme Specific Outcomes (PSOs)

Targeted competencies and practical mastery achieved by graduates throughout their academic journey.

PSO1: Apply knowledge of media theories, messaging strategies, and industry standards in print and digital media environments.

PSO2: Analyze media content using media theories and ethical frameworks.

PSO3: Create multimedia content using professional media production techniques and communication strategies for societal and business needs.

PSO4: Formulate solutions based on systematic research in media and communication.

YOUR PATH TO SUCCESS

Why to Choose This Programme?

Key strengths, research methodologies, and strategic leadership advantages offered by the MA Media and Communication programme.

The MA Media and Communication programme equips students with advanced critical thinking, creative media production skills and strategic communication capabilities.

Choosing this programme enables students to:

  • Research-Driven Learning: Develop advanced research, analytical, and critical thinking skills in media and communication.
  • Advanced Creative Skills: Gain practical expertise in Filmmaking, Photography, Journalism, Advertising, Branding and Digital Media.
  • Strategic & Professional Exposure: Build skills in corporate and strategic communication through industry-oriented learning and internship.
  • Innovation & Emerging Media: Explore new storytelling approaches, digital technologies, data visualisation, and evolving media practices.
  • Professional Portfolio: Develop a strong portfolio through practical work, internship, and the final research project.
  • Diverse Career Opportunities: Prepare for careers across Journalism, Film, Digital Media, Advertising, Corporate Communication, Research and Creative industries.
  • Infrastructure: A state-of-the-art facility for media teaching, training, research and production. Provides hands-on learning using industry-standard tools and workflows.