BA Media and Communication - Kristu Jayanti University

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About the Programme

The four-year BA Media and Communication programme at Kristu Jayanti (Deemed to be University) combines media theory, practical training and industry exposure to prepare students for careers in the evolving media landscape. Students develop skills in Media Writing, Digital Photography, Podcasting, Filmmaking, Multimedia Production, Copywriting, Advertising, Public Relations and Digital Communication through hands-on learning, Internships and Projects.

The programme also emphasises Media Ethics, Communication Theories and Professional Portfolio Development, preparing graduates for diverse roles across Journalism, Digital Media, Film, Advertising and Communication industries.

Theory + Practical Media Training

Combines media theory, practical production skills, and industry exposure to prepare graduates for the modern media landscape.

Multimedia Production & Storytelling

Hands-on mastery of media writing, digital photography, podcasting, filmmaking, copywriting, PR, and digital communication.

Ethics & Professional Portfolio

Emphasises media ethics, communication theories, research projects, and mandatory internships for career excellence.

BA Media and Communication students
CAREER PATHWAYS

Future Careers

Career Roles

Art Director
Visual Director
Photographer
Photojournalist
Storyboard Artist
Journalist
Correspondent
Multimedia Content Producer
Digital Media Strategist
Creative Writer
Copywriter
Film & Video Producer
Scriptwriter
Advertising & Brand Strategist
Public Relations Specialist
Corporate Communications Executive
Social Media & Content Strategist
Documentary Filmmaker
Media & Audience Researcher

Employment Sectors

Film & Television Production
News & Journalism
Advertising & Creative Agencies
Digital Media & Content Creation
Photography & Visual Arts
Public Relations & Corporate Communications
Social Media & Digital Marketing
Publishing & Print Media
OTT & Streaming Platforms
Radio & Broadcasting
Branding & Marketing
Media Research & Analytics
Event & Entertainment Industry
Government & Public Information
NGOs & Development Communication
Higher Education & Media Research
FOR A COMPLETE ACADEMIC PICTURE

Programme At a Glance

A comprehensive overview of the BA Media and Communication structure, focus areas, and practical modules.

Programme Title: BA Media and Communication

Duration: 4 Years (8 Semesters) / 3-Year Exit Option

Study Mode: Full Time

Core Academic Focus Areas: Mass Communication & Media Studies, Journalism & Digital Reporting, Film & Audio-Visual Production, Digital Photography & Photojournalism, Advertising & Public Relations, Digital Media Strategy & Podcasting

Hands-on Practicals & Studios: Media Writing & Reporting, Editing for News Media, Photojournalism Practical, Print Design, Broadcast Journalism, Multimedia Journalism

Eligibility Criteria & Fee Structure Apply Now
CURRICULUM MATRIX

Programme Matrix

Comprehensive semester-wise course distribution covering media writing, broadcast journalism, photojournalism, advertising, public relations, and research projects.

Semester I

Essentials of Communication
Essentials of Communication Practical
Foundations of Mass Communication
Foundations of Mass Communication Practical
Conversations: Words, Worlds and the Self
Any One to be Opted (Language)
  • • Kannada Kasthuri I
  • • Kala Koustubha
  • • Foundational English Language Skills
Visual Aesthetics
Extended Curricular and Extension Activity
Health and Wellness

Semester II

Media Writing and Reporting
Media Writing and Reporting Practical
Editing for News Media
Editing for News Media Practical
Multidisciplinary Course as per Annexure
Language in Practice: Texts and Transformations
Any One to be Opted (Language)
  • • Kannada Kasthuri II
  • • Kala Ratna
  • • Applied English Communication
Copywriting
Extended Curricular and Extension Activity
Understanding India

Semester III

Photojournalism
Photojournalism Practical
Design for Print Media
Design for Print Media Practical
Multidisciplinary Course as per Annexure
Social Media Marketing
Extended Curricular and Extension Activity
Indian Knowledge System

Semester IV

Introduction to Film Art
Introduction to Film Art Practical
Broadcast Journalism
Broadcast Journalism Practical
Introduction to Cultural Studies
Multidisciplinary Course as per Annexure
Prompt Engineering for Creative Communication
Environmental Science

Semester V

Advertising
Advertising Practical
Public Relations
Public Relations Practical
Research Methodology
Any One to be Opted (Discipline Specific Elective)
  • • Film Theories
  • • Feature Writing
Internship

Semester VI

Multimedia Journalism
Multimedia Journalism Practical
Development Journalism
Development Journalism Practical
Media Psychology
Any One to be Opted (Discipline Specific Elective)
  • • Integrated Marketing Communication
  • • Scripting and Storyboarding
Research Project
CHECK IF YOU QUALIFY

Eligibility Criteria

Review the mandatory academic qualifications and minimum score criteria required for admission.

Candidates who have completed Higher Secondary (10+2 / PUC) in any stream from a recognised board with a minimum of 40% aggregate or equivalent CGPA are eligible to apply.

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PROGRAMME HIGHLIGHTS

Curriculum Highlights

Key academic features and studio-driven modules defining student competencies in media and communication.

Multidisciplinary Media Curriculum

Comprehensive integration of Journalism, Film Studies, Advertising, Public Relations, and Digital Media.

Hands-on Media Training

Practical training in news writing & reporting, digital editing, podcasting, television production, and photojournalism.

Specialised Electives

Advanced elective choices in Film Theories, Feature Writing, Integrated Marketing Communication, and Scripting & Storyboarding.

Industry Exposure & Internship

A structured Semester V internship connecting students with top media houses, newsrooms, broadcast networks, and PR agencies.

Capstone Research & Portfolio

Semester VI research project and professional portfolio development establishing competitive industry readiness.

LEARNING OBJECTIVES

Programme Specific Outcomes (PSOs)

Targeted competencies and practical mastery achieved by graduates throughout their academic journey.

PSO1: Demonstrate knowledge of journalistic principles, communication protocols, and industry standards across media ecosystems.

PSO2: Evaluate social, cultural, and ethical implications of media messages.

PSO3: Create multimedia content using professional media production techniques and communication strategies for societal and business needs.

PSO4: Formulate solutions based on systematic research in media and communication.

YOUR PATH TO SUCCESS

Why to Choose This Programme?

Key strengths, experiential learning, and strategic career advantages offered by the programme.

The BA Media and Communication programme at Kristu Jayanti University offers a progressive, industry-aligned learning ecosystem designed to transform aspiring communicators into skilled media innovators, storytellers, and strategic thinkers.

Choosing this programme enables students to:

  • Diverse Career Pathways: Opens opportunities across Journalism, Digital Media, Film, Advertising, Public Relations, Broadcasting and Content Creation.
  • Learn by Doing: Strong emphasis on practical training, media production, projects and real-world assignments.
  • Faculty Mentorship: Guidance from experienced faculty to strengthen creative thinking, technical skills, and project development.
  • Industry Exposure: Internship and industry-oriented learning provide opportunities to gain professional experience.
  • Multimedia Exposure: Explore Journalism & Multimedia, Film & Digital Media or Advertising & Strategic Communication.
  • Digital & Creative Skills: Develop in-demand skills in Multimedia Storytelling, Filmmaking, Photography, Podcasting, Digital Marketing and Content Creation.
  • Professional Portfolio: Build a portfolio of practical media work that demonstrates creativity and industry-ready skills.
  • Research & Critical Thinking: Develop analytical, research, ethical and communication skills essential for responsible media practice.
  • Infrastructure: A state-of-the-art facility for media teaching, training, research and production. Provides hands-on learning using industry-standard tools and workflows.