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The Bachelor of Business Administration in Branding and Advertising (BBA B&A) is a specialized undergraduate programme designed to develop industry-ready professionals with a strong foundation in business administration, branding, advertising, and marketing communication. The programme integrates conceptual knowledge with practical and experiential learning in areas such as brand management, advertising strategy, consumer behaviour, creative communication, digital marketing, media planning, and integrated marketing communication.
The programme is offered in academic and industry collaboration with Miles SOBA, a leading industry-focused management education institution, providing students with enhanced industry exposure, practical learning, professional interaction, and exposure to contemporary practices in branding and advertising. Through a combination of classroom learning, industry-oriented activities, projects, workshops, and experiential engagements, the programme prepares students to respond effectively to the evolving requirements of the advertising, branding, media, and marketing sectors.
Provides specialized learning in brand management, advertising, consumer behaviour, marketing communication, creative strategy, and media management, enabling students to understand the strategic and creative dimensions of brand building.
Strengthens the programme's industry orientation through practical exposure, expert interactions, workshops, experiential learning, and industry-relevant activities, helping students connect academic concepts with professional practices.
Students develop competencies in digital branding, social media marketing, content creation, digital advertising, media planning, and emerging communication technologies for the rapidly evolving branding ecosystem.
A structured three-year degree with optional 4th year honours building creative strategy, brand leadership, and digital media competence.
Programme Title: Bachelor of Business Administration – Branding and Advertising
Specialization: Branding and Advertising
Duration: 3 Years / Optional 4th Year – BBA Honours under NEP 2020
Study Mode: Full-Time
Core Academic Focus Areas: Brand Management, Advertising Management, Consumer Behaviour, Marketing Management, Integrated Marketing Communication, Digital Marketing, Media Planning, Creative Communication, Market Research, and Strategic Brand Development
Practicals: Live advertising campaigns, brand analysis, case studies, content creation, market research projects, digital marketing activities, media planning exercises, industry projects, workshops, and presentations
Learning Pathway: Industry-oriented electives, skill enhancement courses, internships, professional training, workshops, certifications, live projects, industry interactions, and experiential learning via Miles SOBA collaboration
Bachelor of Business Administration – Branding and Advertising — Semester-wise course matrix.
Review the mandatory academic qualifications and minimum score criteria required for admission.
For the UG programmes offered by the Department of Professional Management Studies, candidates must have passed Higher Secondary (10+2 / PUC) or an equivalent examination, with the programme-specific subject requirements where applicable.
Looking for a programme that matches your interests?
Find Programmes by InterestTargeted competencies and practical mastery achieved by graduates throughout their academic journey.
PSO1: Demonstrate knowledge of organisational behaviour, business accounting, branding, advertising, and business laws.
PSO2: Apply principles of branding, creative advertising, marketing communications, and consumer insights to develop integrated marketing strategies.
PSO3: Evaluate brand performance, media strategies, and advertising campaigns using creative frameworks and analytical tools to propose strategic solutions.
PSO4: Formulate ethical and systematic research in Business and Management.
Key strengths, experiential learning, and strategic career advantages offered by the programme.
The contemporary marketing landscape is driven by digital transformation, shifting consumer behaviors, and omnichannel storytelling. Building enduring brand value and impactful campaigns requires creative visual communication backed by strategic business acumen.
The BBA in Branding and Advertising at Kristu Jayanti University offers a specialized curriculum that combines consumer psychology, brand architecture design, creative advertising strategies, and digital media analytics.
Choosing this programme enables students to:
With strong industry connections, studio-based learning, and agency internships, graduates are prepared to create, launch, and manage dynamic brands in a global marketplace.