BBA in Healthcare Management - Kristu Jayanti University

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About the Programme

The BBA in Healthcare Management is designed to prepare students for managerial roles in hospitals, healthcare organisations and allied sectors. The programme integrates core management principles with a focused understanding of healthcare systems, policies and operations, enabling graduates to contribute effectively in clinical support, administration and service delivery environments.

Students develop competence in hospital administration, healthcare services management and healthcare policy, while building the leadership, analytical and communication skills expected of modern healthcare managers. Practical exposure through hospital internships, industry visits and live projects ensures that learning remains grounded in real operational contexts.

The BBA is a three-year degree programme. In accordance with the provisions of NEP 2020 and the University’s academic regulations, eligible students may continue into the fourth year to pursue a BBA Honours degree.

Management + Healthcare

Combines management education with specialised knowledge of healthcare systems, hospital administration and operations.

Practical Healthcare Exposure

Hospital internships, industry visits and live projects that connect classroom learning with real healthcare settings.

NEP-Aligned Pathway

Three-year BBA degree with the option to continue into the fourth year and earn a BBA Honours degree under NEP 2020.

BBA in Healthcare Management students
CAREER PATHWAYS

Future Careers

Career Roles

Hospital Administration / Operations Executive
Healthcare Services Manager
Patient Relationship Manager
Quality, Compliance & Accreditation Executive
Healthcare Marketing Executive
Medical Tourism Coordinator
Healthcare Consulting Associate
Community / Public Health Services Executive

Employment Sectors

Hospitals and Multi-specialty Centres
Healthcare Organisations
Pharmaceuticals and Health Services
Health Consulting Firms
Medical Tourism Providers
Public Health and Community Organisations
Insurance and TPA Companies
Diagnostic and Wellness Chains
NGOs in Health Sector
Higher Education (MBA / MHA / MPH)
FOR A COMPLETE ACADEMIC PICTURE

Programme At a Glance

A three-year BBA pathway integrating management principles with healthcare systems, policies and operations.

Programme: Bachelor of Business Administration

Specialisation: Healthcare Management

Duration: 3 Years (Optional 4th Year – BBA Honours under NEP 2020)

Mode: Full-Time Undergraduate Programme

Academic Focus: Hospital administration, healthcare systems, operations, quality, policy and management principles

Pathway: Managerial roles in hospitals, healthcare organisations, pharmaceuticals and health services

CURRICULUM MATRIX

Curriculum Structure

BBA in Healthcare Management — Semester-wise course matrix.

Semester I

Business Management and Practices
Business Accounting
Business Economics
Language across Contexts: Communication, Critique and the Self
Kannada Sambhrama I
Prabandhan Koustubha
Foundational English Language Skills
Business Communication
Health and Wellness

Semester II

Business and Corporate Environment
Statistics for Managerial Decisions
Organisational Behaviour
General English
Second Language
Multidisciplinary course
Personal Finance and Investment Planning
Understanding India

Semester III

Advanced Business Accounting
Global Business Management
Marketing and Services Management
Venture and Start-up Management
Business Environment
Advanced Spreadsheet
Environmental Science

Semester IV

Logistics and Supply Chain Management
Financial Management
Human Resource Management
Personal Finance
Aptitude skills for managers
Indian Knowledge System

Semester V

Strategic Management
Income Tax Law and Practices
Research Methodology
Advanced Corporate Financial Management / Consumer Behaviour / Compensation and Performance Management
Security Analysis and Portfolio Management / Advertising and Media Management / Employee Relation and Engagement
Internship

Semester VI

Management and Cost Accounting
Goods and Service Taxes
Business Law
Econometrics for Managers / Integrated Marketing Communication / International Human Resource Management
Fin Tech for Business / Marketing Analytics / Human Resource Analytics
Dissertation

Semester VII (Honours)

Human Psychology at Workplace
Corporate Governance and Sustainability
Contemporary Marketing
Business Analytics for Decision Making
Advanced Research Methodology

Semester VIII (Honours)

Financial Analysis and Reporting
Operations Research
Artificial Intelligence for Business Decisions
Dissertation
CHECK IF YOU QUALIFY

Eligibility Criteria

Review the mandatory academic qualifications and minimum score criteria required for admission.

Candidates who have completed Higher Secondary (10+2 / PUC) or Equivalent with an aggregate of 40% or an equivalent CGPA are eligible.

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GRADUATE ATTRIBUTES

Programme Outcomes (POs)

Core capabilities, ethical standards, and multidisciplinary proficiencies developed across the programme.

PO1: Apply critical inquiry, innovative thinking and evidence-based research to solve complex problems.

PO2: Formulate informed decisions based on factual evidence and reasoned judgement.

PO3: Demonstrate professional competencies, ethical conduct, emotional intelligence and fluency in emerging technologies in a dynamic global environment.

PO4: Exhibit self-discipline, autonomy, responsibility and accountability for personal well-being and a commitment to lifelong learning.

PO5: Lead and communicate with multi-cultural teams, demonstrating empathy and mutual respect in the workplace and public sphere.

PO6: Involve in community development for nation-building by advocating sustainable practices, embodying Indian ethos and upholding universal human values.

LEARNING OBJECTIVES

Programme Specific Outcomes (PSOs)

Targeted competencies and practical mastery achieved by graduates throughout their academic journey.

After the successful completion of the programme students will be able to:

PSO1: Articulate foundational knowledge of business disciplines, key terminologies, principles, and definitions in Business Management, Business Economics, Accounting, Human Resource Management and Marketing.

PSO2: Demonstrate core business functions - Finance, Marketing, Human Resource and Operations in domestic and global contexts, and apply the concepts of Organizational Behaviour, Business Ethics, Corporate Governance, and Leadership in business settings.

PSO3: Prepare reports by analysing data on tax and cost using Business Analytics, Business Statistics and Digital Marketing tools and techniques.

PSO4: Formulate strategies based on systematic research for business solutions.

KEY DIFFERENTIATORS

Why Choose This Programme?

Hospital administration training, healthcare operational exposure, and strategic leadership.

Healthcare delivery depends on professionals who understand both management systems and the unique operational needs of hospitals and health services. Demand for such managers continues to grow across private and public sectors.

The BBA in Healthcare Management integrates core business education with specialised training in hospital administration, healthcare operations, quality and policy. Students gain practical exposure through internships, visits and live projects while developing ethical and analytical capabilities for the sector.

Choosing this programme enables students to:

  • Combines business management education with specialised training in healthcare administration.
  • Offers hands-on exposure through hospital internships, industry visits, and live healthcare projects.
  • Addresses the growing demand for skilled professionals in the healthcare and hospital management sector.
  • Prepares students for managerial roles in hospitals, healthcare organizations, pharmaceuticals, and health services.
  • Builds competence in quality, compliance, patient services and healthcare marketing.
  • Supports pathways to MBA, MHA, MPH and specialised postgraduate programmes in healthcare.

With a clear healthcare focus and strong management foundations, graduates are prepared for managerial roles and further study in healthcare and hospital management.