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The Bachelor of Business Administration (BBA) programme is designed to develop future-ready business leaders with strong managerial, entrepreneurial, and analytical skills. The curriculum blends foundational knowledge in management, finance, marketing, human resources, and operations with emerging areas such as digital business, innovation, and sustainability. Through a combination of classroom learning, case studies, internships, and industry interactions, students gain practical insights and a holistic understanding of the business world.
The BBA is a three-year degree programme. In accordance with the provisions of NEP 2020 and the University’s academic regulations, eligible students may continue into the fourth year to pursue a BBA Honours degree.
Provides a strong foundation in core business and management principles across finance, marketing, HR and operations.
Integrates theory with practice through case studies, projects, internships and meaningful industry exposure.
Three-year BBA degree with the option to continue into the fourth year and earn a BBA Honours degree under NEP 2020.
A three-year BBA pathway building managerial, entrepreneurial and analytical skills for future-ready business leaders.
Programme: Bachelor of Business Administration
Specialisation: General Management
Duration: 3 Years (Optional 4th Year – BBA Honours under NEP 2020)
Mode: Full-Time Undergraduate Programme
Academic Focus: Management, finance, marketing, HR, operations, digital business, innovation and sustainability
Pathway: Corporate careers, entrepreneurship and higher studies in management
Bachelor of Business Administration (BBA) — Semester-wise course matrix.
Review the mandatory academic qualifications and minimum score criteria required for admission.
Candidates who have completed Higher Secondary (10+2 / PUC) or Equivalent with an aggregate of 40% or an equivalent CGPA are eligible.
Looking for a programme that matches your interests?
Find Programmes by InterestCore capabilities, ethical standards, and multidisciplinary proficiencies developed across the programme.
PO1: Apply critical inquiry, innovative thinking and evidence-based research to solve complex problems.
PO2: Formulate informed decisions based on factual evidence and reasoned judgement.
PO3: Demonstrate professional competencies, ethical conduct, emotional intelligence and fluency in emerging technologies in a dynamic global environment.
PO4: Exhibit self-discipline, autonomy, responsibility and accountability for personal well-being and a commitment to lifelong learning.
PO5: Lead and communicate with multi-cultural teams, demonstrating empathy and mutual respect in the workplace and public sphere.
PO6: Involve in community development for nation-building by advocating sustainable practices, embodying Indian ethos and upholding universal human values.
Targeted competencies and practical mastery achieved by graduates throughout their academic journey.
After the successful completion of the programme students will be able to:
PSO1: Articulate foundational knowledge of business disciplines, key terminologies, principles, and definitions in Business Management, Business Economics, Accounting, Human Resource Management and Marketing.
PSO2: Demonstrate core business functions - Finance, Marketing, Human Resource and Operations in domestic and global contexts, and apply the concepts of Organizational Behaviour, Business Ethics, Corporate Governance, and Leadership in business settings.
PSO3: Prepare reports by analysing data on tax and cost using Business Analytics, Business Statistics and Digital Marketing tools and techniques.
PSO4: Formulate strategies based on systematic research for business solutions.
Hands-on training, active faculty mentorship, global certifications, and modern infrastructure.
Future-ready business leaders need strong managerial foundations, analytical ability and real-world exposure. A well-designed BBA programme connects classroom learning with case studies, internships and industry interaction.
The Bachelor of Business Administration (BBA) programme develops managerial, entrepreneurial and analytical skills across management, finance, marketing, human resources and operations, while introducing digital business, innovation and sustainability.
Choosing this programme enables students to:
With a strong core foundation and experiential learning, graduates are prepared for corporate careers, entrepreneurship and higher studies in management.